Jeeps Span 10 Miles for Jeep Beach Parade

Jeep owners and enthusiasts from all over the country gather to commemorate the 21st year of Jeep Beach at Daytona Beach

Over 10,000 Jeep 4x4s hit the road for a leisurely 16-mile-long Jeep Beach Parade on a sunny Sunday morning during Jeep Beach Parade in Daytona Beach. The Volusia County 10-day event was a massive hit, with a whopping 40,000-plus Jeep vehicles showing up to join in the fun from April 19-28. Looks like the love for Jeeps is stronger than ever.

“Recognized as one of the most significant events exclusively for Jeep enthusiasts, we celebrated yet another milestone year of this legendary gathering at Daytona Beach this weekend with over 10,000 Jeep SUVs driving the Jeep Beach Parade,” said Bill Peffer, senior vice president and head of Jeep brand. “The Jeep 4x4s and their owners celebrating the event showed up in force, each as unique and devoted to the brand as the next, and stretched an incredible 10 miles long along the parade route.”

The event's attendance this year surpassed the previous year's numbers, with over 230,000 people showing up to enjoy the festivities. The vendor show and parking situation were the largest ever, making it a challenge to find a spot for all those Jeeps. The Easter Jeep Safari concepts made an appearance - the 2024 Jeep Willys Dispatcher Concept, 2024 Jeep Wrangler LowDown Concept, and the 2024 Jeep Gladiator Rubicon High Top Concept were also on the scene. It's safe to say that Jeep Beach knows how to put on a show.

Besides the big parade, fans got the chance to hop on the Jeep obstacle course right at the Daytona International Speedway's start/finish line with professional drivers in the latest 2024 Jeep 4x4s, like the electrified Wrangler 4xe, Wrangler 392, and Gladiator Rubicon.