Ford Brings Back Classic Design Elements with Bronco Heritage Edition Package

Heritage Edition and Heritage Limited Edition Pays Homage to Original 1966 Bronco

Bronco brand is taking trail riders to their off-road roots with the introduction of the 2023 Bronco and Bronco Sport Heritage and Heritage Limited editions.

The special-edition models will be available across the Bronco family lineup, including Bronco two-door, Bronco four-door and Bronco Sport SUVs. Ford will build just 1,966 units of each Heritage Limited Edition model to commemorate the year the original Bronco debuted.

“Bronco captivated America in the mid-’60s with its rugged style and uncompromising off-road agility, a legacy that is still prevalent today,” said Mark Grueber, Bronco marketing manager. “With these new Heritage and Heritage Limited editions, we’re paying respect to Bronco’s roots with nods to some of the signature design cues from the first-generation vehicle, while continuing to build the Bronco Brand with more special editions that our customers want.”

Bronco two- and four-door models will go on sale later this year, with initial orders prioritized for current Bronco order holders awaiting their vehicle. Orders will open to all customers next year, regardless of current reservation status.

1960s Bronco styling meets modern capability

Bronco two- and four-door Heritage models are highlighted by a two-tone paint job that includes signature Oxford White accents including the modular hardtop roof. A unique Oxford White grille features Race Red “FORD” lettering, while 17-inch aluminum heritage wheels painted in Oxford White and a bodyside stripe dial up the throwback looks.

The 1960s era-inspired squared fenders with Sasquatch-width fender flares provide a visual callback and cover the nearly two-inch wider track. A powder-coated steel capable front bumper with built-in recovery points and integrated fog lamps is standard.

Heritage Limited models add gloss black-painted 17-inch heritage wheels with classic “dog dish” centers, plus an Oxford White-painted lip for more retro flare.

Inside, Bronco Heritage Edition units feature plaid cloth seats and exclusive touches such as an Oxford White instrument panel, center console badging and exclusive front and rear floor liners.

Heritage Edition models come standard with Big Bend series equipment and features, including a 2.3-liter EcoBoost engine with 7-speed manual or available 10-speed SelectShift automatic transmission. The engine delivers up to 300 horsepower and 325 lb.-ft. torque. The Sasquatch Package with a High-Performance Off-Road Stability Suspension (H.O.S.S.) 2.0 system with long-travel Bilstein position-sensitive dampers with end-stop control valves and increased ride height is standard, as are 35-inch Goodyear mud-terrain tires and Dana™ front and rear electronic locking axles with 4.7:1 final drive ratio.

Bronco Heritage Edition is available in five paint options, while Bronco Heritage Limited Edition is exclusively available at launch in Robin’s Egg Blue, which is a throwback color based on Arcadian Blue, available on the original Bronco in 1966. The color Yellowstone Metallic, which is based on the 1971 Ford color Prairie Yellow, is planned for late 2023 model year availability. Peak Blue is planned for the 2024 model year.

Heritage Limited Edition models offer the increased capability of Badlands series equipment and features, including a 2.7-liter EcoBoost V6 engine with up to 330 horsepower and 415 lb.-ft. torque mated to the 10-speed SelectShift automatic transmission. They are also differentiated with features that include metal “Bronco” script fender badging, leather-trimmed/vinyl plaid seats with white and Race Red accent stitching and unique Heritage Limited console badging.

Bronco Heritage will start at $44,305 and Heritage Limited will be priced at $66,895. For more information on the Bronco Heritage and Heritage Limited editions, please visit www.ford.com.