Dodge is launching a new “House of Power” campaign, featuring the Dodge Challenger SRT Hellcat Widebody, the Dodge Charger SRT Hellcat Widebody and the Dodge Durango SRT, in addition to footage from the upcoming movie "F9," the ninth chapter of the Fast and Furious legacy. The campaign will include a 30-second version of the video for television, which will debut this week, in addition to the 60-second version that expands across brand’s digital and social media channels, including YouTube, Facebook, Instagram and Twitter.
Tim Kuniskis, Global Head of Alfa Romeo and Head of Passenger Cars – Dodge, SRT, Chrysler and FIAT, FCA – North America said "'House of Power’ is the next chapter in the long-standing partnership between Vin Diesel and the iconic 'Fast' franchise,". “'House of Power’ isn’t a place, it’s a state of mind that Dodge enthusiasts have always shared. It’s for those who don’t fit the mold, but break it ... this state of mind is a brotherhood. A Brotherhood of Muscle.”
To launch the new chapter in its iconic Fast saga, Universal Pictures held a massive fan celebration, “The Road to F9,” on January 31 in Miami, Florida. The studio released the all-new trailer for the film and hosted a once-in-a-lifetime concert complete with performances from global music superstars, including Cardi B and Ozuna, who both have roles in "F9." The 60-second “House of Power” spot first aired on television during the televised event.
Narrated by Vin Diesel, “House of Power” is set against the pulse-pounding “Hell’s Bells” track by AC/DC.