Dodge Brings the Heat to SoCal Spring Fest with Customized Chargers

Nick Cavanaugh @Car_Sick_Nick
Mar 21
2 min read

Dodge Showcasing Customized 2025 Charger Daytona for its Dedicated Fans

Originating in a Southern California parking lot in 2004, enthusiast John Fortuno launched Spring Fest, which has evolved over the past two decades into a vibrant gathering for fans of the #Dodge #Charger, #Challenger, #Magnum, and #Chrysler #300. This event attracts car lovers from across the nation and around the globe, all eager to celebrate their cherished vehicles.

After a five-year break, #SpringFest is set to return on March 21-22, 2025. This year, Dodge will unveil the all-new, next-generation Dodge Charger, featuring a range of custom designs. With its design inspired by the classic 1968 model, a bold wide stance, a standard widebody frame, a patent-pending R-Wing, and striking exterior paint options, this muscle car continues to redefine automotive design, with Dodge pushing the envelope even further with unique customizations.

“California has been among the top-selling states for Charger and is the largest EV market in the United States with more than 376,000 EV registrations last year alone – that’s three times the number of EV registrations than the next closest state, so there’s a huge opportunity to reach new customers and Charger fans alike,” said Matt McAlear, Dodge CEO. “Spring Fest is one of the many customer events that gives us a great opportunity to meet with our owners in this region in person, give them a chance to learn about our newest products, show potential new customization options and get their direct feedback.”

The Dodge brand values open dialogue and actively seeks input from enthusiasts to foster innovation and collaboration. At Spring Fest, Dodge representatives and design teams will engage in roundtable discussions and customer clinics to gather feedback on the next-gen muscle car. Attendees will also have the opportunity to vote on potential new exterior colors for the Charger.

Stripes have consistently been a favored customization choice for Dodge muscle car enthusiasts seeking to impart a unique flair to their vehicles. Embracing the Fratzog logo—the emblem of Dodge's next-generation lineup—Dodge has unveiled a Charger adorned with striking matte black Fratzog dual stripes. These stripes not only elevate the Charger’s aesthetic but also feature red trim accents and a distinctive, repeating Fratzog logo pattern that elegantly fills the interior of each stripe.

These exquisite stripes are designed to be compatible with Charger #Daytona muscle cars, whether they boast glass or steel roofs. They are meticulously crafted to ensure passengers can admire the Fratzog pattern while gazing through the glass-roofed Chargers.