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Dodge Expands Industry-first ‘1 of 1’ Viper Customization Program with New Matte-Finish Paint Option


50 Million Possible Build Combinations

•New matte-finish exterior paint available on all of Viper ‘1 of 1’ program’s 8,000 exterior color options and 24,000 stripe options

•Viper’s custom ‘1 of 1’ exterior paint options double to 16,000 exterior colors and 48,000 unique strip combinations

•Matte finish available in all exclusive ‘1 of 1’ program and standard production colors

•In addition to matte-finish exterior paint, Viper customers can choose between satin chrome or satin black badging and fuel filler door for a sinister appearance

•Dodge Viper owners can build their one-of-a-kind Viper from more than 50 million unique build configurations for the ultimate in model year exclusivity

June 19, 2015 , Auburn Hills, Mich. - The Dodge brand continues to expand the Viper’s exclusive production elements like never before.

Beginning with the 2016 model year production, Dodge will offer matte-finish exterior paint across the color palette making the Viper available in more than 50 million unique configurations, made up from the more than 16,000 unique paint color options and more than 48,000 unique stripe combinations.

“The Anodized Carbon Viper was the first-ever use of this unique metallic matte exterior color by FCA and helped further the trend in automotive matte finish exteriors from the factory,” said Tim Kuniskis, President and CEO, Dodge and SRT brands, FCA US. “Now, by adding 8,000 new matte finish options to our high-end, hand-built hand-painted super car, we’re continuing at the forefront of the matte paint trend by offering so many variations, colors and even a metallic finish, all of which give each “1 of 1” Viper an even more unique appearance.”

Orders for the new matte finish equipped Vipers will open at Dodge dealerships in July.

Hand-painted process brings exclusive flexibility

The individuals who hand paint the Dodge Viper are truly specialized artisans.

The Viper’s unique hand-painted process enables the flexibility to deliver industry-first custom paint options that offer unequal personalization while meeting the latest industry durability standards.

Each Viper has an extremely high quality level paint finish that ranks as one of the best in the industry. It takes between 145 to 160 man hours to prep and hand-paint the Viper body panels.

The application of the exterior paint is a detailed and intricate process, taking approximately eight hours to complete. The process starts with a base color coat followed by the application of a clear finish. After paint and clear coat, every Viper body panel is sanded smooth by hand with 1,000 grit paper and polished to a near mirror finish.

To create the new matte finish, each body panel is also sanded for a second time before the matte clear paint is applied.

Each coat application adds depth and accentuates the curvature of the Viper’s exterior design.

As a result of this unique hand-painted process, Viper is able to offer industry-exclusive finishes across its full color palette.

Stripes available across the Viper lineup

All 2016 Dodge Viper models are available with stripes. GT, GTC, GTS and ACR models offer optional ‘GTS’ stripes that run the length of the coupe from the front to rear fascia. The SRT and GTC models are available with ‘SRT’ stripes starting on the clamshell hood and making their way onto the roof and finishing on the rear hatch. Viper GTC and ACR models are available with the ACR center band and driver’s side stripe.

Nose to tail stripes are also hand painted and finished – unlike most cars that use decals – underneath the clear coat or matte clear finish coat. This results in a surface with no discernable edges to the stripe. A stripe adds 18 hours to the overall paint process.

Stripe configurations are expertly applied in the paint booth before